Key features include site audits, rank tracking, backlink analysis, and keyword search tools. In this video, you’ll learn how to lay the foundation of all your future social. Brand Authority uses two core Moz strengths: (1) Our deep knowledge of search results and rich search features, and (2) Our massive database of search volume information. How-To Guides Step-by-step guides to search success from the authority on SEO. Make a packing list, and don't forget: Water bottle - stay hydrated. “I use SEMrush on a daily basis to track both our keywords and our clients’ keywords,” says Colin Mosier of JSL Marketing & Web Design . First off, let’s find those pages. 51% of your customers will always or usually leave a review if asked. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. That’s right - we’re back and better than ever! We’re in a brand new venue this year, and we’re excited to experience it for the first time with all of you!What does E-E-A-T mean in SEO? E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Like any other kind of strategy, to form an SEO strategy you need to understand the state of the game, set attainable goals, and plan to iterate. Select Enter Keywords or Upload CSV. Moz Local Raise your local SEO visibility with complete local SEO management. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). Next, head to Spider > Rendering and select “Text Only” so Screaming Frog doesn’t execute any JavaScript. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. 2. From there, click on the blue Link button. Using Roger to reject faulty credit card numbers or inform users of a problem with a tool directly contrasts with positive emotional engagement. STAT SERP tracking and analytics. My name is Will Critchlow, and I'm the founder and CEO at SearchPilot, and I wanted to talk to you today about generating eight million test ideas for your website. Your all-in-one suite of SEO essentials. Understand what you’re working with. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. We call them "seed" keywords because all your other keywords grow out of them. You want traffic to your website. But when I looked in more detail at the 50 most shared posts, 45 of them were short form and under 1,000 words. Enter your keywords, comma separated, or upload a CSV of keywords. Finally, go to User-Agent and select “Googlebot (Smartphone). We estimate that the link value loss with either of these solutions is 1-10%. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Here are just some examples of where SEO and accessibility can overlap: Video transcription. Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. It’s so popular that it’s used for almost every Python API tutorial you’ll find on the web. One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts. Assuming all other factors neutral for the moment, let's look at what I think are 7 most important ingredients of your titles; Curiosity. org, being sure to restrict Xenu’s access to “editors. Here are a few reasons to use bullet points in your content to boost on-page SEO: Break content up and make blocks of text easier to read on mobile devices. Let’s dive right into this summery swimming pool of changes and opportunities! 1. By using both ANDs and ORs in the same search, we're giving Google a bit more flexibility. With nearly 30 trillion links in our index, you can rest assured that we will find most of the bad backlinks with which you should be concerned. Take a free 30-day trial and see what you can achieve:To create a Keyword List in Keyword Explorer, follow these steps: Head to Keyword Explorer. 1. You should be up here. Learn how to use Moz for SEO, like for website rank tracking, site SEO auditing, keyword research, audience analysis, and competitor tracking. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Even if you are not a UX specialist, you can assess each site as though you are a first time user. How-To Guides Step-by-step guides to search success from the authority on SEO. Let’s Encrypt SSL is often much simpler to implement on your site than a traditional HTTPS implementation. Here's the amazing thing, though — 51% of search results have at least one. My name is Alisa Scharf. Discover valuable keyword phrases and topics. It was starting at about mid-November. The answer: Get listed in relevant directories, make your own lists, and infiltrate others’ lists. How-To Guides Step-by-step guides to search success from the authority on SEO. Moz Pro. Enter your Mozcape API credentials (free or paid) in the keys. Moz Pro The do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns. Moz Academy If you click that “nearby” filter, Google modifies your search (e. - A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. Best Free Moz Alternative: Ubersuggest. Expectation. 1. The Moz Analytics campaign dashboard aggregates metrics from all your channels. Moz was founded by Rand Fishkin and Gillian Muessig in 2004. Jumpshot's panel includes mobile and desktop devices in similar proportions. 9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. 1% expect budgets to remain the same, and only 5. Setup and Implementation of Bing Webmaster Tools. It shows what’s coming from paid (Google Ads), and what’s coming from organic search. For example, a Mexican restaurant with three local branches can create three location landing pages, while a hardware franchise with 250 stores can create 250 location landing pages. Compare SEO Products See which Moz SEO solution best meets your business needs. Let's dig in. Power supply for your laptop - stay charged so you don't miss a thing. In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called "International SEO and the Future of your ROI. Backlinks are also called “links”, or "inbound links", or "incoming links. This is the process that I'd urge you to use when you're doing that B2B content strategy. This piece is designed to explain precisely how you can take the "Brand as Publisher" approach, what it is, and how it. The #1 most popular introduction to SEO, trusted by millions. So, with no further ado, here is our list of the best online and in-person SEO conferences this year. The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about. Here's how the dashboard of STAT (our enterprise rank tracking solution) displays data for a set of keywords we track at Moz: 4. Moz Pro. I contributed course. I see signs everywhere that people are at a tipping point of fatigue over being “handled” by robots. Track your rankings like a boss. All told, 52. A good rule of thumb is to focus on one long-tail keyword per blog post. Or,. On-Page SEO. 51% of your customers will always or usually leave a review if asked. I’ve provided common SEO deliverables that support each of these steps; however, this is by no means an exhaustive list. For now, put on your wordsmithing hats — it’s time to create your content! Hey SEO MOZ, We have a client that holds the license to a famous Australian designer. Moz API Power your SEO with our index of over 44 trillion links. The average SEO-focused product page converts at only 2. 2. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. 1 is in alpha testing as I write. Keyword Explorer streamlines your workflow and improves how you discover and prioritize the best keywords to target in less time. The software allows users to categorize, compare, and prioritize keywords and phrases to fine-tune content and. It's simply part of a much broader strategic picture that I call the "Brand as Publisher" play; a reset of the core principles behind the content marketing charge. In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. Always make sure your goals are SMART: specific, measurable, achievable, relevant, and time-bound. 4% of homepages have accessibility errors. Whilst SEO isn’t as simple as it used to be, and you can’t just drop keywords into content and expect to rank, keyword research is still. Establish a process for keyword research. From there, look in the Property column and click on the Search Console Links option, found under the Product Links section. Search engines use links to crawl the web. Domain Authority is based on data from our Link Explorer web index and uses. We've invited one of the SEO industry's foremost link builders and author of our own Beginner's Guide to Link Building. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. Working-age people with disabilities cumulatively possess $490 billion in after-tax disposable income. Select Enter Keywords or Upload CSV. Analyzing local SEO performance in Moz Pro As covered in Chapter 1 of this guide , proximity, prominence and relevance are the key influencers of how your Google Business Profile listings rank in local packs, local finders, and Google Maps. 5. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. Ten years ago, Lego announced losses of over $400 million USD. 1. See critical SEO metrics as you browse the web with our free. The goal action you want your readers to take. not written specifically for SEO) content. Goodbye SEOmoz. Moz. The Fine Print. How-To Guides Step-by-step guides to search success from the authority on SEO. So these are things where a lot of the posts that you might read, for example, if you were to Google "ideal blog post length" or "ideal publishing frequency" will give you data and information that come from these sources of here's the average length of content of the top 10 results in Google across a 5,000-keyword set, and you can see that. Compare SEO Products See which Moz SEO solution best meets your business needs. Exclude specific terms. With Insights, you’re handed a list of high-priority tasks that can increase your organic traffic. 69 for search and $0. Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more. Create exit portals where users will drop off. We call them "seed" keywords because all your other keywords grow out of them. I think a lot of the way we think about using ChatGPT is only a content creator but I think that's a more limiting belief. Learn how to use Moz for SEO, like for website rank tracking, site SEO auditing, keyword research, audience analysis, and competitor tracking. ”Today we take a major step forward towards that goal with the beta release of Moz Local Search Insights, the foundation for a holistic. SEO Events | Moz News. SEO is a means to an end. append(domainAuthority) except Exception as e: print(e) time. The #1 most popular introduction to SEO, trusted by millions. Title tags. Your all-in-one suite of SEO essentials. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Camtasia: Best Advanced E-Learning Editing Tool. This will ensure that they no longer compete with one another in the. Once you've got a feel for your data in the dashboard, you can start exploring the different channels measured by Moz Analytics. Compare SEO Products See which Moz SEO solution best meets your business needs. The tool is packed with 500 million suggestions and can show you search volumes for specific keywords. Print Marketing - The taglines, descriptions, attributes, driving directions, coupons, menus, reviews, and owner responses included on many top-tier local business listings do all of the heavy lifting of traditional print marketing. Click on the whiteboard image above to open a high-resolution version in a new tab!It’s good to know that 37. SEO stands for search engine optimization. Let’s look at how to create a solid content plan. Understand the evolving SEO landscape. 8% of the American disabled population has access to the internet. Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. But be careful! In SEO, it's easy to "over-optimize" your anchor text by over-relying on repetitive, keyword-rich phrases. The cost for Moz Pro varies based on your type of plan and whether you choose monthly or yearly payments. If you see this in the web app, definitely send us a message. This is very low by the standards of the Moz study, which found a. 0 + 0 – 0. Once the data is in view, sort by and evaluate average monthly search volume: Woohoo!The #1 most popular introduction to SEO, trusted by millions. ”. This morning at Mozcon, I announced the launch of Open Site Explorer v3, a long-awaited upgrade to one of the most popular marketing tools on the web. In this case we opted for the scholarship. Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. They offer numerous tools to help your SEO plan succeed. 2. But scalability is sort of the point. 4. When paired with a tool like Moz Keyword Explorer, the results can be powerful. 63. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like:Building Keyword Explorer was a huge effort and our biggest release of the year. Content is the backbone of SEO, and to have a content plan, you first need a content strategy. The reports are great for identifying areas of improvement within your SEO strategy. Almost half (49%) of our 2015 respondents involved in search marketing were in-house marketers. Key tips: Target transactional queries with pages optimized for the ideal conversion. SEMrush. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. Moz Local Raise your local SEO visibility with complete local SEO management. But if you’re new to SEO, the data in Moz Pro can. "These numbers serve as a useful reminder of the importance of organic rankings, and reconfirms. On average, 71. Get in-depth content analysis and reporting with Moz Pro. Moz API Power your SEO with our index of over 44 trillion links. We leverage the data to scale our analyses so we can get to the insights our customers need as fast as possible. Take an exam at the end and receive a certification badge as proof of your proficiency and accomplishment. It was called SEOmoz, and started as a blog and an online community where some of the world's first SEO experts shared their research and ideas. Personas are specific archetypes of people in the target audience. See full list on moz. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. First off, one thing that we see a lot is robots. On the other hand, Moz Local is an Online Presence Tool which supplements Local SEO – and it starts from $129. Before you can really understand if your Moz Pro account is set up correctly, you have to understand what Moz Pro is and how you’ll use it. Due to its unique features and the ability to integrate other tools, Linkchecker deserves to be called the best backlink monitor today. Using Google’s rich results and brand signals, we can detect a wide variety of brand terms to understand how often people are looking for that brand and compute a. Download now 1. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Moz AcademyWithin Moz Academy, we offer SEO Certification course series to help you learn about key SEO strategies and how to implement them. So I will use it too. " You'll get an overlay with a three-step form like the one below. Understanding seed keywords. Source. Click on Billing Info on the top navigation. Let’s pretend you don’t have any prior content created about a particular topic. The #1 most popular introduction to SEO, trusted by millions. But before you begin your quest to find new keywords, you need to know exactly who your competitors really are. It could also be a sub-domain that uses a 301 Redirect to point to a page deep within a sub-folder to make it easier for your users to get there. SEM typically involves using paid search advertising campaigns (such as Google AdWords) to show ads at the top. systems determines the most important metrics to focus on by reverse. Moz Pro's pricing. Moz API Power your SEO with our index of over 44 trillion links. Moz Local Raise your local SEO visibility with complete local SEO management. Your all-in-one suite of SEO essentials. If a blog is perceived as a waste of resources and useless traffic, it’s probably not being fully leveraged. 1. Along with its crawlability, long-form content allows you to target a range of keywords and topics. append. Make a packing list, and don't forget: Water bottle - stay hydrated. Keyword Explorer - Moz's own keyword research tool extraordinaire with over 500 million keyword suggestions along with metrics like Keyword Difficulty, monthly volume, and more. Moz The Top 500 US Brands Learn More Learn SEO. That said, it's interesting that Moz email and social media subscribers who weren't Moz Blog readers felt motivated to take a survey entitled "Moz Blog Reader Survey". C. You should identify target keywords, optimize your pages, and craft content that resonates with your target audience. We talk about search engine optimization as if there’s more than one engine, but when Google controls more than 90% of the global search market, any discussion of modern SEO has to start in Mountain View. Oct 06, 2021. Internal links are most useful for. 97. Fortunately, there are several ways to take advantage of this SEO domination for your own benefit. T-distribution scaling was applied to validate the estimates of overall searches across platforms. The Keywords Everywhere extension is a keyword research tool free , that shows you useful google keyword search volume and cost per click data on multiple websites. You're probably under-selling your services and, because of that, you can't offer the best that you can. Visualize your data in meaningful ways. The largest difference between Moz and Semrush is Semrush’s social media toolkit and its on-page SEO features and SEO Writing Assistant. 1. Competitor link intersect remains one of the most straightforward methods for finding link opportunities and landing great backlinks, and Moz's new tool coupled with Link Lists. Check Page Authority to see if one page has a higher PA than the other using Open Site Explorer, then set up a 301 redirect from the duplicate page to the original page. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner's dramatic shifts in data availability and reporting. My name is Alisa Scharf. These videos will describe all the primary tools you'll use when delivering your SEO strategy, from keyword research to auditing a site. Analyze your website’s current rankings and identify your strengths. Local search marketing comprises both offline and online tactics employed to promote businesses that serve customers face-to-face. The Schema. The average CPC is the average amount you’re charged for a click on your ads. Here are our favorites. Moz Data Power your SEO strategy & AI models with custom data solutions. Website owners should explore ways to improve their TTFB. 0: If you're looking for basic technical SEO considerations, this 4 page. 38. The one keyword research tool to rule them all. So my talk today is about harnessing generative AI for content and SEO success. Click on the Replace button to update your card. But if you understand the overlap, you can successfully optimize for both. Done the right way, these are things you should do to raise the reputation and visibility of your brand. This review touches on all Moz’s products, but we’ll focus on Moz Pro, as it includes the software’s most popular and versatile features. Part 2: Get To Know Your Customer - This course covers researching keywords in order to get to know your audience. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If a link, the alt attribute acts like keyword anchor text, helping Google understand the context of the destination page. 1. Copy all of the data and “Paste values only. Moz The Top 500 US Brands Learn More Learn SEO. The following steps will take you through setting up Pyscape. Wizard of Moz Rand Fishkin emphasizes the need for SEOs at every level to understand three essential concepts in the RankBrain environment: 1. Moz is a website that offers a SEO toolset include an all-in-one SEO platform called Moz Pro; a local SEO analysis program called Moz Local; and a tool called STAT which provides analytics for search engine results page ranking and tracking. STAT SERP tracking and analytics for enterprise SEO experts. This is because you’ll identify the types and formats of content they want to see. How-To Guides Step-by-step guides to search success from the authority on SEO. A vanity URL could be a completely unique URL totally removed from your main URL. The new query is as follows: croquets (2) and (1) bitterballen (1) cafe (0. Step 2: Create the listing and name your business profile. This is often referred to as a competitor backlink analysis or a link gap analysis. Link Intersect gives you a glimpse into your. " But doing it right is easier said than done, and doing it effectively as an art. Data is everywhere in SEO, from visitor analytics to keyword research, and especially link building. #3 - Have something to say - define your style. Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. Keyword research 2. 1–3 months: Prospect for potential sites to target, and pull together the content that you need to entice those links. Picture the keywords you choose as the pillar of your SEO strategy. So AI is here. Browse MOZ's product catalog and select the items you want to include in the gift box. Use your research to craft your message. Moz AcademyThe #1 most popular introduction to SEO, trusted by millions. Content isn't often considered "technical" SEO, but many technical issues with the content itself can impact indexing and rankings. Moz The Top 500 US Brands Learn More Learn SEO. Takeaways. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam. STAT SERP tracking and analytics for enterprise SEO experts. Better marketing and positioning. Moz AcademyExplore all the free SEO tools Moz has to offer. g. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end values (like. Develop scalable keyword lists and keyword clusters. Moz Pro throws a TON of metrics and data at you. The third phrase on this list — "how to do seo. 6. Moz API Power your SEO with our index of over 44 trillion links. Here are 6 smart things to try that could sweeten your local business’ summer success. Digital PR allows brands to develop relationships with influential media outlets in order to earn editorial coverage, thus improving their website backlinks, brand exposure, SEO, and more. We can deem this scenario, “untestworthy” (yes, I know that’s actually a word). Form a long-tail keyword. The head terms you choose should align with the topics that. 16. On-Demand Webinars Learn modern SEO best practices from industry experts. For example, you can view all of the keywords that a site is ranking for in Keyword Explorer. From a single location to 1000+, Moz Local gives you the tools for complete listing management across the web. organic search and the SERP. On-Demand Webinars Learn modern SEO best practices from industry experts. Moz Pro Site Crawl will flag "thin content" if it has less than 50 words (excluding navigation and ads). Moz Brand Authority Webinar Oct 12. To create a Keyword List in Keyword Explorer, follow these steps: Head to Keyword Explorer. Given the multiple off-blog distribution methods and frequency of prompts to take this year's survey, we saw a sharp increase in "non-reader" responses from 1% in 2017 to 6% in 2020. In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value. Name your Keyword List. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. Updating an instant classic. You need to understand which elements impact each target audience the most and include them without ruining the experience for the other group. 6. 1. [Plan] Here’s how they will be trained to do that: Example: Complete Moz Academy's Backlink Basics course. Let's start with the happy ending, which is actually a happy beginning, too. Then, enter your domain and click Analyze. Let’s say a market is Toronto, San Francisco, or Seattle. 1. Moz Pro automatically crawls weekly and alerts you to any new and critical issues so you can fix them before they cause major problems. Electronic commerce has existed since the 1970s, passing through a prescient experimental phase of telephone-based TV shopping in the 1980s, and setting the tone for the future with Stephan Schambach’s 1990s invention of. Alt attributes on images are also read by screen readers. One of the ways we really like to use it at Go Fish Digital is to really have it give feedback on content that we're optimizing. I'm more than a little excited about all the progress, hard work and remarkable features that are included in this upgrade, so let's get right to them. We’re working with small, medium-sized, and large businesses right now, helping them improve. On-Demand Webinars Learn modern SEO best practices from industry experts. If the UGC results in new, indexable pages, potential SEO issues and opportunities make it even more critical to get it right from the start. Moz Local helps us point to tangible improvements over time and benchmark success. Additionally, the outline makes it far easier for quality content to be created more easily and consistently since the sheet can act as a veritable standards statement, highlighting what each. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Acquisition > All Traffic > Channels is your new Analytics home base. One third-party tool that we use is Enter your site, for example moz. I. 95/mo which is used by over 10 million people worldwide. Compare SEO Products See which Moz SEO solution best meets your business needs. Your all-in-one suite of SEO essentials. From research and execution to analysis and reporting, Moz Pro guides your content efforts alongside your SEO work. Additionally, the outline makes it far easier for quality content to be created more easily and consistently since the sheet can act as a veritable standards statement, highlighting what each. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. This quarterly installment here at Moz will keep you up-to-date with the most important local search developments of the past three months. The basic data within your local business listing is a dominant driver of traffic and revenue. Custom reports 2. In the following screenshot, if you take away the directory-type platforms, you will see how the brand websites ranking on page 1 for “deli athens ga” are also the two. Your goals should always reflect those of your stakeholders and tie into what they want to. SMM is a massive topic, so for the noob guide we’ll focus on a few key platforms: Twitter, Facebook, LinkedIn. Define your goals. But, as we’ll discuss here, SEO includes a vast array of activities where the outcomes of our. SEO Events | Moz News. Not every user encountering your brand on their Instagram or TikTok feed will click through to your site — in fact, most won’t. A canonical tag, as with a 301 redirect, does not pass all of the link value from one page to another. Top tips earning local business reviews: Actively ask for reviews on platforms that permit it. Before we continue, let’s first define Moz SEO and keyword research tool. 2. Moz Pro is an all-around SEO Tool and its cost starts from $99 a month. R LRD - Number of Linking Root Domains to the DOMAIN. 5 = -0. 3. Target the right section of the funnel. Link Explorer is a link popularity and backlink analysis tool that lets you research and compare any site on the web. By now, you probably know the basics of crawling, indexing, and ranking. No one likes standing in line, but there’s one queue you should get in this summer and that’s for Google Search Labs so that you can get the earliest possible access to the new Search Generative Experience (SGE. Similarly, if you enter a start month of 2018-01 and 36 months of historic data, the forecast output will begin in January 2021. In the two-week period following the loss, that client lost over 39K clicks. “Crawled - currently not indexed”. Acquisition > All Traffic > Channels is your new Analytics home base. Identify search queries where you already rank high. Although Moz and Semrush are both SEO toolkits Semrush offers even more. #2 - Set up your Twitter account. Explain that WordPress, being a dynamic CMS, is built on relationships (as in "relational database") - and explain those relationships. In emerging industries, rarely have people launched with awesome definitive content.